Promoter and Institution shareholding in Brand Concepts Ltd. has declined YoY (-0.38% and -1.44%, respectively), contrasting with sector averages showing no changes.

Despite a slight increase in Public shareholding (+0.61% YoY), it indicates a reactive behavior rather than proactive investment by smart money.

In the sector, STRATMONT is thriving with a +28.07% increase in institutional holdings, while Brand Concepts Ltd. faces selling pressure, aligning with the overall sector trend.